The Flower Business

One of the most stable business that I have seen that is able to withstand any economic situation is the florist. It may be seasonal, but then again, it may not because flowers are need everyday for hotels, hospitals, offices and many other hospitality businesses. No doubt, boom times are during festive times and Valentine’s day, normal demand on any other days have always been enough to keep the business afloat and viable. Thus it is no surprise that online florist like ProFlowers have been going strong.

ProFlowers supplies and delivers flowers for all occasions with prices ranging from under $40 to over $80. Other than flowers, they also supplies plants like beautiful bonsais and gourmet gifts suitable for any parties or celebrations. Of course their main business is still flowers and flower delivery.

Though Proflowers is a US based company, flowers are can be arranged to be sent to over 70 countries throughout the world through their sister company, FlowerFarm, so there is no excuse of not being able to send flowers to your loved ones if they happened to be out of the country.

Bouquets from Proflower are all tastefully and uniquely arranged as can be seen here. Choices are very varied and ordering is a matter of 3 easy steps. Choose your favorite bouquet, choose a vase of your choice other than the one shown and finally select the date of delivery and to where you want the flowers delivered.

Festive Periods Are the Best Periods.

Every sensible businessman knows that festive periods are the best time to make a killing. Festive mood has a tantalizing affect on human minds and it is around these times that they forget about their usual budget and buy more than they normally should. The mood is infectious and addicting and mob mentality can easily be manipulated.

The reason we see all super retail outlets blasting out festive songs, and sparing no expenses in festive decorations is for none other than to create and trigger the mob mentality where people starts to buy in compulsion on seeing others doing so. The weakest point in humans is afraid of losing out. They will always want to keep up with the Jones. So when there is a big crowd fighting over some beer gift baskets, every one will want to join the fight. It doesn’t matter if nobody drinks beer. They just do not want to lose out.

Of course there is no need to mention about festive good which normally brings in a higher profit margin than consumer goods that are sold everyday. Festive decorations, new clothes, shoes for the season are few examples of goods that are seasonal. many of these cannot be sold again especially if it is themed, so it is basic business sense to mark up the prices a little bit higher.

One of the best business that can be done during festive period is the food business. It is strange, but when some festival is round the corner, people are more willing to dine on more exotic food even though prices are lot more cheaper during normal times. maybe it is like rewarding themselves during the festival.

Good and shrewd businessmen keeps a sharp eye on these kind of money making opportunities. There is nothing unethical about it. It is all good business sense.

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Product Research or Market Research

Which comes first? The product or the market? Now I haven’t attended any marketing school but experience tells me that market should come first, which I think is just plain common sense. If you have a product but there is no market for it, common sense will tell you that the product will not move.

So when we want to produce something, which do we look into first? The product or the market? First of course we do market research. We try to find out if the market needs the product. After we confirm that the market need such product, we do product research. Which kind of product and if they can afford to buy such product.

I will not dwelve into manufacturing as I am not familiar with it, so let’s take something closer to home. Let’s take retailing. If we want to open a retail business in your town, what are the most lacking thing that the town needs or maybe the town lacks certain services. Like house cleaning or lawnmowing.

It may sound far fectching to some and they might ask, “who on earth will want someone to mow their lawns for a fee?” Silly as it might sound, the reason no one is paying for their lawns to be mowed is simply because no one is doing it! God knows how many are cursing under their breath saying, “If anyone is willing to mow my lawns, I will pay them anything”  when they are doing it themselves.

The market is the driving force behind any products. As long as the market is present, the products will be produced to satisfy the market. The difficult part is finding the market.

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